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Demystifying electric vehicles.
Nissan wanted to fight against prejudices about the electric car, on the occasion of the launch of its new vehicle, the "Nissan Leaf", on the Asian market.
In partnership with the creative agency GotU, we produced a series of 4 educational videos mixing animations and interviews with influencers Tim Jarvis and Naya Ehrlich-Adam, both known for their environmental commitment.
These videos were used in seven Asian countries to raise awareness about the electric car, and we also published teasers for their social media campaign.
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