Dive into the Aquatic Games: a FACTSTORY production​

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World Aquatics, the global governing body for water sports, wanted  to engage and connect fans with the excitement of the Olympic Games through two dynamic projects: About Last Night and Aqua Fan Van. The challenge? To capture the energy of the Games and bring it directly to fans across the globe, with a particular focus on social media content, live broadcasts and fan interaction.

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Innovative solutions for global engagement

At FACTSTORY, we embraced this challenge by creating high-impact audiovisual experiences tailored to World Aquatics' goals. About Last Night was a daily, live round-up of  the previous evening’s aquatic events with two hosts, providing a fresh and engaging look at the competition. Meanwhile, the Aqua Fan Van tour took the action to the streets of Paris, engaging fans with interactive games, interviews and exclusive behind-the-scenes moments.

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Our role was to ensure that these concepts were brought to life with precision and creativity, delivering a seamless production experience and high-quality content. We developed a custom studio set for the live show, arranged a 2-week multicamera shoot and modified  a van to become a mobile broadcast unit, capturing live interviews with athletes and fans alike.

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Impactful content across platforms

Through a combination of meticulous planning, quick thinking, and flexible execution, FACTSTORY delivered 12 daily programs, each lasting 20 minutes, as well as 20 pieces of content designed specifically for Instagram and TikTok. These programs, featuring both live and edited content, gave World Aquatics a constant presence on social media throughout the Games, ensuring fans stayed connected with the action no matter where they were.

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Our production didn’t stop at the filming. We worked closely with World Aquatics to develop a content strategy that aligned with their goals, ensuring that the resulting videos and social media posts not only entertained but also drove fan engagement. From the initial concept to final delivery, our team ensured that the project’s impact was felt far beyond the broadcast.

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Results that matter

The result? A flawless execution that helped bring aquatic sports into the spotlight during the Olympics, with engaging content reaching audiences across multiple platforms. FACTSTORY’s involvement ensured that World Aquatics could provide fans with more than just competition highlights: we helped them create an immersive experience that kept the excitement flowing throughout the Games. The content created enabled World Aquatics to increase its average number of views from 1.6K to 234K. 

 

By blending innovative production with expert storytelling, FACTSTORY transformed a vision into reality, helping World Aquatics connect with a global audience and amplify their message of passion, perseverance, and aquatic excellence.