Cointreau

Wishing to promote responsible consumption without excess, in addition to meeting the demands and expectations of many consumers, Cointreau has decided to revisit its range of recipes to create a new category of so-called "Alternative" cocktails, with an alcohol content of 8° or less and a quantity of 40° spirits not exceeding 25ml per glass (or equivalent). Today, this category represents 10% of the cocktail menu, with the goal of offering 20% of alternative recipes by 2025.

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To illustrate those new recipes, we produced different photos showcasing the ingredients, the tasting and discovering process of the new products.