Fonds Français Muskoka

The French Muskoka Fund contacted FACTSTORY in order to, as part of its communication mission to the general public, expand its audience through the creation of video for social networks.

Our main objective: to transmit and highlight the actions of the French Muskoka Fund in an impactful way.

For this, we chose to propose the following creative concept: a black and white video, focusing on the facial expressions and emotions of protagonists. From tears to smiles, we understand via faces and via infographics the positive impact of the FFM’s actions on various topics.

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We delivered a shooting in Burkina Faso, a 1m30 video and photos for the FFM social networks, on LinkedIn, Facebook and Twitter.