Three countries, one supply chain: filming RUBIS's bitumen division for its AGM
Updated: 4 hours ago
Behind every stretch of new road lies a logistical chain that spans continents. Bitumen is shipped, stored, heated, transported and finally laid on the tarmac, often thousands of kilometres from where it started. It is an industry almost nobody sees, and one that is difficult to film precisely because it is spread out.
RUBIS unveiled a new corporate film at its Annual General Meeting on 10 June 2026, devoted to that part of its business. FACTSTORY produced it.
A multi-country shoot for a corporate video
The brief was to show RUBIS's control of the international bitumen supply chain from end to end, from maritime transport and port operations through to application on site. That meant filming in three locations, each covering a different link in the chain:
Senegal for road infrastructure and the application of bitumen on site.
South Africa for heavy maritime and port logistics.
Belgium for the European storage and distribution terminal.
The key to a successful international video production is ensuring perfect visual consistency across multiple shoots. The three local crews mobilised across two continents (Africa and Europe) had to deliver footage that would cut together seamlessly during the edit. This requires a shared visual grammar, consistent lighting, and an identical approach to industrial environments that look nothing alike.
Coordinating expert local crews through our international network is what makes that possible, and what keeps the carbon footprint and the budget of a global shoot within reason.
Filming on industrial and construction sites
Ports, terminals and roadworks are first and foremost operational environments. Access must be negotiated, safety inductions are mandatory, and the shoot adapts to ongoing operations, not the other way around. Filming heavy machinery in motion while capturing the scale of the site, all without ever compromising safety, requires genuine technical expertise.
Aerial coverage added another layer. Securing government drone permits across several jurisdictions is a notoriously slow process, with separate authorities, timelines and airspace rules in each country. Our teams obtained them, and the immersive aerials they captured carry much of the film's sense of scale.
Delivering ahead of an AGM
The Annual General Meeting is a key event in the calendar of a listed company. By this deadline, the film must be finalised, approved and ready to be screened, regardless of any constraints encountered during production. This deadline structures the entire project: it determines the shooting schedule, the production stages and the number of approval cycles to be factored into the timeline.
The RUBIS team described the production process as having run smoothly, and the delivery of the first version gave them time to review it calmly, without pressure. In the run-up to an AGM, this room for manoeuvre is just as important as the film itself.
Our thanks go to RUBIS and everyone involved, as well as to the FACTSTORY teams across three countries who made this project possible.
