UNFPA has developed a new application called TuneMe, which aims to raise awareness and protect young people by educating them about their human rights and providing answers to their questions. But it was still necessary to communicate about the existence of TuneMe, how to use it, and to provide it with content.
Our creative teams have produced a series of videos on different topics such as the protection of children and adolescents on marriage and sexuality, and the legal age in different regions of Africa. The two characters we created, John and Lerato, inform us and explain, as the videos progress, the different means of protection.
We produced ten videos, which were shared by the UNFPA on its social media and during internal events.